When tough times hit, companies often resort to cost-cutting measures. While this may seem like a logical approach, it can have negative consequences like reduced revenue, demotivated employees, and increased stress on managers.
Instead of blindly slashing budgets and laying off employees, businesses should consider a more strategic approach. By making upfront investments to identify areas for savings and improvements in output, companies can navigate economic downturns more effectively and emerge stronger.
It is time for us to start learning from our past mistakes
Researchers analysed data from three global recessions—the 1980s, 1990s, and 2000s—and observed a trend among the 4,700 companies in their study. They found that a significant 17% of the companies didn’t survive the economic downturns. Even the surviving companies struggled to reach pre-recession levels, with minimal margins, even three years later.
While these statistics aren’t cause for celebration, the study does offer a glimmer of hope. Nine percent of the companies in the study not only survived but thrived, surpassing their competitors by at least 10% in the three years following a downturn.
So, what set these companies apart? Did they:
A) Gain an advantage by cutting costs more aggressively and swiftly?
B) Opt for larger investments to maintain their competitive edge?
C) Build on their existing growth momentum?
Surprisingly, the answer is none of the above. The group that aggressively cut costs had the lowest chance of emerging stronger, at just 21%. Meanwhile, the group making larger investments fared slightly better, with a probability of 26%.
The group with the highest probability, at 37%, adopted a strategy of selectively reducing costs while increasing spending, with a focus on operational efficiency. They understood the importance of making necessary investments for growth while also recognizing the need to cut costs for survival.
How to shape a strategy for operational efficiency
The study highlights the importance of choosing the right strategy, but the challenge lies in how to develop and implement it.
Operational efficiency, as defined by Forbes, involves consistently delivering high-quality products and services while fostering leadership, empowering employees, and having a clear vision of business outcomes.
In shaping a strategy for operational efficiency, the focus is on reducing waste, enhancing productivity, and delivering better or more cost-effective products and services to customers. This essentially involves improving business processes.
However, many companies are stuck in the early stages of process maturity and struggle to understand their processes. Without transparency in processes, it’s difficult to make informed decisions to improve operational efficiency.
Benchmark and prioritize
According to Gartner, while 94% of CIOs believe they understand how technology affects corporate finances, only 62% of CFOs agree.
As economic conditions begin to slow down, bridging this gap becomes crucial for survival and subsequent growth. Following a thorough discussion, it’s time to take action. Gartner recommends the following three initial steps:
1
Benchmark your current spending so you can prepare for strategic resource decisions
2
Surface cost inefficiencies and identify and pursue strategic cost optimisation opportunities using digital
3
Start prioritising your digital bets by focusing on those with the largest impact on high value business outcomes
Combining these three suggestions with an understanding of operational efficiency requirements should naturally lead you to embrace process mining.
Understanding your business processes
Investing in digital initiatives like process mining, at a reasonable cost, can help mitigate the negative effects of economic pressures in the short term and establish a long-term competitive advantage.
Process mining provides a comprehensive view of your business processes by extracting data from systems like ERP and CRM. It offers an unbiased visualisation, uncovering inefficiencies and identifying areas for improvement.
Our process mining solution, QPR ProcessAnalyzer, not only reveals inefficiencies but also calculates the value potential of improvement actions. It serves as a solid foundation for your operational efficiency strategy, enabling you to measure and monitor success.
During an economic downturn, investing in process mining allows you to identify necessary changes before blindly following cash flows. This approach can boost employee morale by presenting data-backed solutions beyond layoffs.
Importantly, the savings identified through process mining target waste and inefficiencies that should be addressed and monitored regardless of economic trends.