Lesson 1 - Lead with purpose
Clarity through complexity
1. Purpose, mission, strategy
Revisiting purpose (why we’re here) and mission (what we want to accomplish) is never a waste of time. It’s especially critical before building a digital strategy (how we’re going to do it). Each decision should draw a bright line back to the fundamentals.
2. Take an ambitious look forward
A rock-solid foundation means you can explore without fear of losing your way. Knowing your mission reduces the risk of exploring new technology. You always know when you’re moving in the right direction.
3. Treat transformation as an evolving journey
Your purpose may stay solid, but how you achieve it can and should adapt as conditions, customer needs and technology change.
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